This brings the ad creation types available within Editor to 22. However, you can now create Shopping Showcase ads and expanded dynamic search ads within the Editor program. When you’re creating a large number of ads and applying them to a bulk number of campaigns or ad groups, this can really be a pain point. One of my biggest complaints about Editor is that not all ad types are able to be created within the program. Additional Ad Creation and Support Options Head over to AdWords Help for additional instructions. There is an infinite number of combinations and applications that you can make for these rules. You also can choose a severity level – from just giving you a slap-on-the-wrist warning to not letting you post at all. You give it a name and a description (so that you don’t forget why you created it in the first place) and then apply it to the item you want checked and add the criteria. You can even set these to prevent your changes from posting if the rule is violated.īelow is an example of a rule I created that will remind me to label all of my ads before posting new ones. If you don’t like these rules, you can pause them (although, according to AdWords you cannot remove these completely). When you navigate to the Custom Rules option in the left navigation bar, you’ll see these rules already built-in. They call these “custom rules.” This can be anything as simple as making sure your ads all have labels or as complicated as making sure tracking templates contain a specific string of text.
In the 12.1 AdWords Editor update, Google released the ability to remind yourself of best practice violations before you post your changes in Editor.
I want to make sure that you aren’t missing out on any changes to this tool that could help you save time and streamline your workflow in this program. During that same time, there have been a lot of changes with AdWords Editor.
Over the years, I have written quite a bit about AdWords Editor.
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